I recently learned that aggregated Google search data reveals more about what we really think than we are EVER willing to admit out loud.
Said differently, a Google search history is a considerably purer reflection of what you REALLY think than is anything that you’re willing to speak or write out loud.
Each of us, it turns out, like to appear to be a certain way. We present version of ourselves to our friends, family, colleagues, and the world…but that’s rarely who we actually are.
Turns out your search history alone can reveal just about ALL of that stuff you keep locked up in the recesses of your brain.
The algorithms that capture our searches and browsing tendencies are sophisticated and so pervasively embedded in our digital experiences (e.g. smart watches, phones, tablets, televisions, and gaming systems; along with the computers in our briefcases, offices, cars, and, for some people, damn near everything) that we don’t even realize what anyone could learn about us.
Which is pretty damn near everything.
Now think about this:
Each of us is spoon fed personalized news based upon the above-illuminated artificial intelligence and and its unfettered access everything we say, consume or even, given the fact that we inadvertently share with Google and other search forums our deepest, darkest, most personal secrets, what we think.
Your computer can predict what you will do with extraordinary accuracy well before even you can wade through all of your emotional and psychological biases and defense mechanisms to figure out the truth.
I know, right.
The thing on which you’re reading this right now knows you better than you know you. (It’s true, I promise. And deep. Way deep.)
Well, in this podcast, as Jason and I explore the middle of the social and political Venn diagram, this is the precise insight that punches me squarely in gut then hits me with an unexpected uppercut as I double over in emotional pain.
That, and some utterly shallow, really hilarious stuff at the end. Also, “Typical Situation” by DMB. (I know, for those who will listen to the podcast just below and catch it, the song is NOT “Difficult Situation.”)
We present to you, “Exploring the Venngina (Del Norris 2.3).”
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