B.J. Fogg - 2011 Stanford Healthcare Summit
Subido
hace 9 meses
(09/08/2011) en
Marketing y estrategia
por Conversations Network
Para ver el reproductor necesitas tener Macromedia Flash Player 10 o superior.
How do we get individuals to practice healthier habits and influence positive behavior change? The "Behav...
ior Wizard" offers technology-based solutions in this audio lecture from the 2011 Stanford Graduate School of Business Healthcare Summit. B.J. Fogg, Director of the Persuasive Technology Lab at Stanford University, bring his insights from the tech world. In decades studying how computers and mobile apps can be used to bring about behavior change, Fogg found new applications for the health sector in promoting positive habits.
