“I'll never forget my fiance and I at the time were going to visit some relatives, and I pulled over before we got the house and said, 'Hey I'm about to spend a bunch of money on an idea to start this drink called Kill Cliff and I might not get anything out of it, but at least I can say that I tried and I did it.' And you told me, 'You're going to be great - you're going to do awesome. You'll make more money if we lose the money.' Having her support me at that moment in time was incredible, and so I moved forward with it." – Todd Ehrlich Todd is the Founder of Kill Cliff, maker of the recovery drink with the same name. Kill Cliff has about 40 employees and makes continuous donations to the Navy SEAL Foundation. Todd also serves as the CEO at BAM Worldwide, the leading provider of cash management technology for small to medium transportation companies. He is also the Founder & Chairman of Triserv Appraisal Management Solutions, a real estate appraisal management company. Todd started out in the Navy, where he served as a SEAL for four years. After his transition from the military, he held a variety of positions at Kroll Associates, United Rentals, and Jacobs Private Equity. In this conversation, we cover a lot of topics, including: Having started multiple companies, a look at whether or not Todd's other employment experiences were necessary in starting his company How Todd started the 301st fastest growing company in America, Kill Cliff Given that Todd's companies are so different, how passion is the most important element in creating a company How Todd keeps his focus on the 1st 1000 days of a company, rather than running a company indefinitely And much, much more… Selected Links Reading Recommendations Harvard Business Review - The Best Entrepreneurs Are Missionaries, Not Mercenaries Mindset: The New Psychology of Success Grit: The Power of Passion and Perseverance - understanding people’s mindset and why some people succeed and others fail The Sociopath Next Door - how common sociopathic tendencies are, helped Todd as he wasn’t able to understand people who weren’t good people; helped him to see that people have different values and helped better categorize people and not assume that everyone was like his SEAL friends Show Notes 2:09 - Todd's background 2:45 - Todd's decision to leave the Navy SEALs for a civilian career 5:02 - The point at which Todd decided to start Kill Cliff 8:40 - Having started multiple companies, a look at whether or not Todd's other employment experiences were necessary in starting his company 12:40 - Given that Todd's companies are so different, how passion is the most important element in creating a company 15:40 - What Todd's day-to-day life looks like 21:00 - How Todd keeps his focus on the 1st 1000 days of a company, rather than running a company indefinitely 24:57 - Steps that a veteran can take TODAY to move towards starting their own company 28:42 - Final words of wisdom
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