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The standard practice amongst mortgage companies is to court real estate agents, in an effort to get you to refer your home-buying clients to them – list side agents are not typically a topic of discussion at all. It makes sense from a self-interest perspective; lenders do not profit from the sale of the property unless funding the loan of the buyer. Again, from a practicality standpoint, it is understandable why most lenders would not want to expend the resources for helping a realtor on their listings, but does this truly reflect the type of mentality that fosters a lasting partnership?
We continue to refine our realtor strategy playbook in relentless pursuit of becoming the ultimate partner to the agents we serve. In doing so, we remember that the word partner is not be taken lightly, and partners work as intricate gears within each other’s business machine for collaborating and implementing new and exciting ways to help each other grow and succeed. With that in mind, we developed the “Emphasize Payment” flyer for property listings; a tool that has become wildly popular amongst the agents we’ve trial tested with.
The idea was simple, when we consider how many other industries unload inventory using financing, we found a common thread that allows consumers to make more informed decisions on what is within their price range – emphasizing the monthly payment of the item being purchased instead of the total purchase price. The average car buyer may find a car with a purchase price of $40,000 intimidating, but when they see financing of allows for low monthly payments of only $370, all of a sudden the car becomes something realistic to consider. This practice has proven successful across a wide range of industries, yet for some reason has been largely ignored within the real estate space – that is, until now.
As much as I want to describe to you how this flyer is laid out, what it looks like or the color scheme, telling you over this airwaves really doesn’t do it justice, nor give you the reference point to understand how you can use it to get more buyers for your listings.
So, here’s what I want to do.
Whether we do business yet or not, as a listener of The Shot I value the relationship we have, and would love to get your feedback to see if what has been working with many of our most successful partners can do the same for you. So, if you have a listing you’re working on, please give us a call or drop us an email and we’d be happy to put one together for you to use. All we need is the MLS property information along with your photo and contact information.
If you are someone who would like to use the flyer to grow your listing business, we are excited to share it with you for up to 3 properties, there’s just one catch. If you use the flyer, we want your feedback. If you love it, we want to hear about it, if you hate it, we want to hear about it even more. The only way we can continue to refine our strategy playbook and provide more valuable tools for you to grow your business is from your feedback with using it. If that’s fair to you, give me a call personally at 561-864-2458 or email me at mweaver@financeofamerica.com, we’ll be happy to have yours designed and ready to go at least 24 hours before your next open house or showing.
Want to join us?
Thank you all for listening. We’re always here to support you, so connect get with us on Facebook or LinkedIn @mattweaverspeaks.
If you have a real estate topic for our next shot or blog, please shoot us a message on Facebook @mattweaverspeaks, we love listener requests!
If you’re in the South Florida area and want to meet for lunch, send me a message on LinkedIn and let’s get something on the calendar!
We also have our next Elevate conference upcoming in October in Boynton Beach, so if you’re looking for a great seminar on how to grow your real estate business by leveraging key mortgage concepts, send me a message on Facebook @mattweaverspeaks to secure your seat today!
The views of this blog, “Your Morning Shot” podcast, and on this site in general are solely those of the authors, Matt Weaver (NMLS-175651) and Zack Lewis, and do not express the views or opinions of Finance of America Mortgage.
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