Episode 38: Totally Dominate Your Market: Practical Strategies and Tactics From Amazon

Join Our Hosts Somnath Sikdar And David M Frees as they discuss how to Totally Dominate Your Market: Practical Strategies and Tactics From Amazon.
But First, a words from this week’s sponsor:
This show is sponsored by Business Black Ops and Profit Systems and Solutions –
If you’re an established business or professional practice owner and you’ve outgrown your CRM (customer relations management software) or you’ve been cobbling together a host of different tools, software and services, and you’re finally ready to take things to the next level:  to integrate your selling marketing and customer patient and client follow up?  Then these two companies
Not All of Amazon’s strategies and tactics are appropriate for small businesses and professional practices.
Few of us are well enough capitalized to engage in a decades long process of experimentations and building the infrastructure to be massive and transformational to society.
We need to make money, support ourselves and our families, and to make a dent in the world in our own way.
BUT, Amazon is constantly testing and refining the sales and marketing process and in so doing has revealed and verified a number of force multipliers that Can transform a business or practice and can catapult you safely to market domination.
So let’s look at a few.
Oh and if you want more on force multipliers, text the words “FORCE” to 72000 and you’ll get a great report that should be helpful.
 
Strategies:
 
Know your market
Market segmentation
Systems
Automation
 
Tactics That Align With Strategic Objectives:
Initial sale
“sell” the device that creates the demand
remove barriers to sales
up sell/ cross sell/ down sell
shopping cart
reviews as a tool of sales
subscription:
 
amazon prime
Individual items