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Exploring the Emerging Market Media Landscape w. Marcus Brauchli, North Base Media
  • 27/02/2018
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Exploring the Emerging Market Media Landscape w. Marcus Brauchli, North Base Media

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Descripción de Exploring the Emerging Market Media Landscape w. Marcus Brauchli, North Base Media

The media landscape is changing rapidly as publishers and content producers seek to diversify revenue streams and answer to local needs and interests — wherever that "local" may be. In virtually every emerging market, there are new media outlets that are capturing eyeballs and ad dollars by delivering their content in new and innovative ways that would likely be unexpected to most foreign observers. Marcus Brauchli, managing partner at North Base Media, former executive editor at Washington Post, and former managing editor at the Wall Street Journal, has been on an odyssey to find the hottest media brands and invest in their growth. Marcus speaks with us about what he's seeing on the ground in some of the fastest growing foreign markets, and what he has learned since he founded his investment firm in early 2014. 

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international media business markets investment strategy expansión emerging crossborder

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