From Virtual Barnyards to Real Dollars: Andrew Trader on Zynga, 'Gamification' and the Power of Analytics
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hace 1 año
(30/03/2011) en
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por Wharton University
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By combining the might of Facebook with the narrative element of experiential computer games like Oregon Trail... or The Sims, social gaming developer Zynga was able to become one of the fastest-growing companies on the Internet. Andrew Trader was a member of Zynga's founding team in 2007, and until last year served as executive vice president of sales and business development. Now an entrepreneur-in-residence at Maveron, a venture capital firm, Trader recently talked to Knowledge@Wharton about Zynga's success and the rise of social gaming.
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