HBR IdeaCast 22: Corporate Social Responsibility and Stop Making

Subido hace 5 años (21/12/2006) en Marketing y estrategia por hbsp

Corporate Social Responsibility: On this week's program, Mark Kramer, Managing Director of FSG Social Impact a... dvisors, and co-author, with HBS Professor Michael Porter, of the December HBR article "Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility," talks with Harvard Business Review's Cathy Olofson about this strategy. CSR, which has been around for about 40 years, grew out of a desire by activist organizations to hold corporations accountable for their societal impact. But recently, some forward-thinking companies have begun to embrace CSR as a core component of their business philosophy, one that stands to produce demonstrable strategic advantage.
Stop Making Plans; Start Making Decisions: In our HBR In Brief segment, we'll introduce some ideas to help your strategic planning be more successful.

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