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Lidl is right in black or white
  • 08/01/2017
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Lidl is right in black or white

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Descripción de Lidl is right in black or white

Over the last seven years, this satirical column has been particularly critical of Lidl and its parent company Schwarz Group. Along with some trade unionists and NGOs, German Retail Blog has often questioned the ethics of this low-profile German discount giant. The company has been termed "ruthless", "tough-nosed" or "redneck" and its management "macho".Doubt has also been cast on an internal decision to burnish corporate morals. Even a recent move by the c-suite towards a less formal management culture has been teased without mercy. But an apology is now called for: Lidl has proved that a leopard can change its spots.How did this conversion of Saul to Paul on the journalist road to Damascus come about? A threat of legal action? A chummy lunch with the publisher? The promise of a job in the press department? No, Lidl has revealed its moral integrity through the eloquence of action.

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fashion advertising ad agency nationalism ethics lidl Globalisation morals ngo refugees multiculturalism Aldi Schwarz Group moral integrity management culture black model

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