McCormick's Alan D. Wilson on Pricing, Innovation and the 'Romance of Spice'
Subido
hace 1 año
(23/03/2011) en
Negocios y sectores
por Wharton University
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In three years as CEO of spice maker McCormick, Alan D. Wilson has been charged with steering the company thro... ugh difficult economic times and periods of extreme volatility in commodities prices. In a recent conversation with Knowledge@Wharton, Wilson discussed McCormick's efforts to expand internationally, why the increased popularity of Food Network and celebrity chefs has been a boon, and the company's aim to create a relationship with customers by playing up "the romance of spice."
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