'Not for Free': Saul J. Berman on Creating New Revenue Models
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(22/07/2011) en
Negocios y sectores
por Wharton University
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The "phenomenon of free" has hit many businesses hard, particularly media businesses, argues Saul J. Berman, G... lobal & Americas Leader for the IBM Strategy & Change Consulting Group. In Not for Free: Revenue Strategies for a New World, Berman offers lessons from businesses that have integrated successful business model innovations, as well as from businesses that have failed to do so. Recently, Knowledge@Wharton and Jerry (Yoram) Wind sat down with Berman to discuss his thoughts on who pays for free content and why new models are essential.
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