Less than one in 10,000 companies will survive long enough to celebrate their 100th anniversary. For those who... do, how does brand identity change over the decades while staying true to its core values? In this panel discussion, the CEOs of three such organizations discuss the rewards and challenges of carrying on a corporate legacy in the nonprofit sector: Peter Goldberg, of the Alliance for Children and Families, Cathy Tisdale, of Campfire USA, and Jim Gibbons, of Goodwill Industries International.