<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:itunes="http://www.itunes.com/DTDs/Podcast-1.0.dtd"><channel><itunes:author>paquito</itunes:author><title><![CDATA[Free: The Future of a Radical Price]]></title><link>http://www.ivoox.com/</link><language>es-ES</language><description><![CDATA[Why $0.00 Is the Future of Business.
In the digital marketplace, the most effective price is no price at all, argues Anderson (The Long Tail). He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). New media models have allowed successes like Obama's campaign billboards on Xbox Live, Webkinz dolls and Radiohead's name-your-own-price experiment with its latest album. A generational and global shift is at play—those below 30 won't pay for information, knowing it will be available somewhere for free, and in China, piracy accounts for about 95% of music consumption—to the delight of artists and labels, who profit off free publicity through concerts and merchandising. Anderson provides a thorough overview of the history of pricing and commerce, the mental transaction costs that differentiate zero and any other price into two entirely different markets, the psychology of digital piracy and the open-source war between Microsoft and Linux. As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating.]]></description><generator>iVoox</generator><image><url>http://www.ivoox.com/canales/2621247679387g.jpg</url><title><![CDATA[Free: The Future of a Radical Price]]></title>	<link>http://www.ivoox.com/</link></image><itunes:image href="http://www.ivoox.com/canales/2621247679387g.jpg" /><itunes:category text="Business"><itunes:category text="Management &amp; Marketing"/></itunes:category><item><title><![CDATA[Chris Anderson´s Interview]]></title><link>http://www.ivoox.com/chris-anderson-s-interview-audios-mp3_rf_101464_1.html</link><enclosure url="http://www.ivoox.com/chris-anderson-s-interview_mf_101464_1.mp3" type="audio/mpeg" /><description><![CDATA[Chris Anderson´s Interview. Why $0.00 Is the Future of Business. 

At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps. It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had published a book, The Human Drift, which argued that all industry should be taken over by a single corporation owned by the public and that millions of Americans should live in a giant city called Metropolis powered by Niagara Falls. His boss at the bottle cap company, meanwhile, had just one piece of advice: Invent something people use and throw away.]]></description><pubDate>Thu, 16 Jul 09 10:03:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, long tail, free]]></itunes:keywords><itunes:duration>20:32</itunes:duration></item><item><title><![CDATA[Appendix D: Fifty Business Models Built on Free (21/21)]]></title><link>http://www.ivoox.com/appendix-d-fifty-business-models-built-on-free-audios-mp3_rf_101293_1.html</link><enclosure url="http://www.ivoox.com/appendix-d-fifty-business-models-built-on-free_mf_101293_1.mp3" type="audio/mpeg" /><description><![CDATA[Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Appendix D: Fifty Business Models Built on Free (21/21)]]></description><pubDate>Wed, 15 Jul 09 21:20:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>04:18</itunes:duration></item><item><title><![CDATA[Appendix C: Freemium Tactics (20/21)]]></title><link>http://www.ivoox.com/appendix-c-freemium-tactics-20-21-audios-mp3_rf_101290_1.html</link><enclosure url="http://www.ivoox.com/appendix-c-freemium-tactics-20-21_mf_101290_1.mp3" type="audio/mpeg" /><description><![CDATA[Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Appendix C: Freemium Tactics (20/21)]]></description><pubDate>Wed, 15 Jul 09 21:12:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>06:32</itunes:duration></item><item><title><![CDATA[Appendix B: Free Rules (19/21)]]></title><link>http://www.ivoox.com/appendix-b-free-rules-19-21-audios-mp3_rf_101289_1.html</link><enclosure url="http://www.ivoox.com/appendix-b-free-rules-19-21_mf_101289_1.mp3" type="audio/mpeg" /><description><![CDATA[The Ten Principles of Abundance Thinking.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Appendix B: Free Rules (19/21)]]></description><pubDate>Wed, 15 Jul 09 21:10:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>03:57</itunes:duration></item><item><title><![CDATA[Appendix A: Coda (18/21)]]></title><link>http://www.ivoox.com/appendix-a-coda-18-21-audios-mp3_rf_101288_1.html</link><enclosure url="http://www.ivoox.com/appendix-a-coda-18-21_mf_101288_1.mp3" type="audio/mpeg" /><description><![CDATA[Free in a Time of Economic Crisis.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Appendix A: Coda (18/21)]]></description><pubDate>Wed, 15 Jul 09 21:08:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>06:26</itunes:duration></item><item><title><![CDATA[You Get What You Pay For (17/21)]]></title><link>http://www.ivoox.com/you-get-what-you-pay-for-17-21-audios-mp3_rf_101287_1.html</link><enclosure url="http://www.ivoox.com/you-get-what-you-pay-for-17-21_mf_101287_1.mp3" type="audio/mpeg" /><description><![CDATA[And Other Doubts About Free.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - You Get What You Pay For (17/21)]]></description><pubDate>Wed, 15 Jul 09 21:07:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>38:41</itunes:duration></item><item><title><![CDATA[Imagining Abundance (16/21)]]></title><link>http://www.ivoox.com/imagining-abundance-16-21-audios-mp3_rf_101286_1.html</link><enclosure url="http://www.ivoox.com/imagining-abundance-16-21_mf_101286_1.mp3" type="audio/mpeg" /><description><![CDATA[Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Imagining Abundance (16/21)]]></description><pubDate>Wed, 15 Jul 09 21:05:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>11:17</itunes:duration></item><item><title><![CDATA[Free World (15/21)]]></title><link>http://www.ivoox.com/free-world-15-21-audios-mp3_rf_101271_1.html</link><enclosure url="http://www.ivoox.com/free-world-15-21_mf_101271_1.mp3" type="audio/mpeg" /><description><![CDATA[China and Brazil are the Frontiers of Free. What Can We Learn From Them?

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Free World (15/21)]]></description><pubDate>Wed, 15 Jul 09 20:53:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>16:35</itunes:duration></item><item><title><![CDATA[Waste is (sometimes) Good (14/21)]]></title><link>http://www.ivoox.com/waste-is-sometimes-good-14-21-audios-mp3_rf_101270_1.html</link><enclosure url="http://www.ivoox.com/waste-is-sometimes-good-14-21_mf_101270_1.mp3" type="audio/mpeg" /><description><![CDATA[The Best Way to Exploit Abundance is to Relinquish Control.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Waste is (sometimes) Good (14/21)]]></description><pubDate>Wed, 15 Jul 09 20:50:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>14:25</itunes:duration></item><item><title><![CDATA[Nonmonetary Economies (13/21)]]></title><link>http://www.ivoox.com/nonmonetary-economies-13-21-audios-mp3_rf_101269_1.html</link><enclosure url="http://www.ivoox.com/nonmonetary-economies-13-21_mf_101269_1.mp3" type="audio/mpeg" /><description><![CDATA[Where Money Doesn´t Rule, What Does?

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Nonmonetary Economies (13/21)]]></description><pubDate>Wed, 15 Jul 09 20:48:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>19:34</itunes:duration></item><item><title><![CDATA[Econ 000 (12/21)]]></title><link>http://www.ivoox.com/econ-000-12-21-audios-mp3_rf_101268_1.html</link><enclosure url="http://www.ivoox.com/econ-000-12-21_mf_101268_1.mp3" type="audio/mpeg" /><description><![CDATA[How a Century-Old Joke became the Law of Digital Economics.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Econ 000 (12/21)]]></description><pubDate>Wed, 15 Jul 09 20:45:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>16:49</itunes:duration></item><item><title><![CDATA[How Big is the Free Economy? (11/21)]]></title><link>http://www.ivoox.com/how-big-is-the-free-economy-11-21-audios-mp3_rf_101265_1.html</link><enclosure url="http://www.ivoox.com/how-big-is-the-free-economy-11-21_mf_101265_1.mp3" type="audio/mpeg" /><description><![CDATA[There´s More to it than just Dollars and Cents.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - How Big is the Free Economy? (11/21)]]></description><pubDate>Wed, 15 Jul 09 20:26:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>12:51</itunes:duration></item><item><title><![CDATA[The New Media Models (10/21)]]></title><link>http://www.ivoox.com/the-new-media-models-10-21-audios-mp3_rf_101264_1.html</link><enclosure url="http://www.ivoox.com/the-new-media-models-10-21_mf_101264_1.mp3" type="audio/mpeg" /><description><![CDATA[Free Media is Nothing New. What is New is the Expansion of that Model to Everything Else Online.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - The New Media Models (10/21)]]></description><pubDate>Wed, 15 Jul 09 20:24:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>49:48</itunes:duration></item><item><title><![CDATA[De-Monetitation (9/21)]]></title><link>http://www.ivoox.com/de-monetitation-9-21-audios-mp3_rf_101263_1.html</link><enclosure url="http://www.ivoox.com/de-monetitation-9-21_mf_101263_1.mp3" type="audio/mpeg" /><description><![CDATA[Google and the birth of a XXI Century Economic Model.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - De-Monetitation (9/21)]]></description><pubDate>Wed, 15 Jul 09 20:21:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>27:52</itunes:duration></item><item><title><![CDATA[Competing with Free (8/21)]]></title><link>http://www.ivoox.com/competing-with-free-8-21-audios-mp3_rf_101257_1.html</link><enclosure url="http://www.ivoox.com/competing-with-free-8-21_mf_101257_1.mp3" type="audio/mpeg" /><description><![CDATA[Microsoft learned how to do it over decades, but Yahoo had just months.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Competing with Free (8/21)]]></description><pubDate>Wed, 15 Jul 09 20:00:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>30:50</itunes:duration></item><item><title><![CDATA[Information Wants to Be Free (7/21)]]></title><link>http://www.ivoox.com/information-wants-to-be-free-7-21-audios-mp3_rf_101255_1.html</link><enclosure url="http://www.ivoox.com/information-wants-to-be-free-7-21_mf_101255_1.mp3" type="audio/mpeg" /><description><![CDATA[The History of a Phrase that defined the digital age.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Information Wants to Be Free (7/21)]]></description><pubDate>Wed, 15 Jul 09 19:57:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>12:00</itunes:duration></item><item><title><![CDATA[Too Cheap to Matter (6/21)]]></title><link>http://www.ivoox.com/too-cheap-to-matter-6-21-audios-mp3_rf_101266_1.html</link><enclosure url="http://www.ivoox.com/too-cheap-to-matter-6-21_mf_101266_1.mp3" type="audio/mpeg" /><description><![CDATA[The Web´s lesson: When Something Halves in Price Each Year, Zero is Inevitable.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Too Cheap to Matter (6/21)]]></description><pubDate>Wed, 15 Jul 09 19:55:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>33:02</itunes:duration></item><item><title><![CDATA[The Psychology of Free (5/21)]]></title><link>http://www.ivoox.com/the-psychology-of-free-5-21-audios-mp3_rf_101251_1.html</link><enclosure url="http://www.ivoox.com/the-psychology-of-free-5-21_mf_101251_1.mp3" type="audio/mpeg" /><description><![CDATA[It Feels Good, Too Good?
Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - The Psychology of Free (5/21)]]></description><pubDate>Wed, 15 Jul 09 19:50:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>31:26</itunes:duration></item><item><title><![CDATA[The History of Free (4/21)]]></title><link>http://www.ivoox.com/the-history-of-free-4-21-audios-mp3_rf_101250_1.html</link><enclosure url="http://www.ivoox.com/the-history-of-free-4-21_mf_101250_1.mp3" type="audio/mpeg" /><description><![CDATA[Zero, Lunch, and the Enemies of Capitalism.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - The History of Free (4/21)]]></description><pubDate>Wed, 15 Jul 09 19:48:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>37:41</itunes:duration></item><item><title><![CDATA[Free 101 (3/21)]]></title><link>http://www.ivoox.com/free-101-3-21-audios-mp3_rf_101249_1.html</link><enclosure url="http://www.ivoox.com/free-101-3-21_mf_101249_1.mp3" type="audio/mpeg" /><description><![CDATA[A Short Course on a Most Misunderstood Word.

Full Book by Chris Anderson, Wired chief editor. "Free: The Future of a Radical Price" - Free 101 (3/21)]]></description><pubDate>Wed, 15 Jul 09 19:47:00 +0200</pubDate><itunes:keywords><![CDATA[chris anderson, free, audiobook]]></itunes:keywords><itunes:duration>21:47</itunes:duration></item></channel></rss>

