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Knowledge Wharton Podcast
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Marketing y estrategia
19:39 min
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hace 4 años
Earlier this month, Cerberus Capital Management bought 80.1% of Chrysler Group from German auto maker Daimler-Chrysler, effectivel
y ending a nine-year marriage between the two that never quite worked out. The expectations created by this acquisition are huge, and revolve in part around Cerberus's ability to make a deal with the United Auto Workers union that would include restructuring billions of dollars of retirement and health-care benefits -- a burden that both Ford and GM -- but not Toyota -- also carry. We asked Wharton management professor John Paul MacDuffie, co-director of the International Motor Vehicle Program, to give his views about Chrysler, Cerberus, high gas prices and other auto-related issues.
Género: Podcasting
Canal: Knowledge Wharton
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