PNR: This Old Marketing | Content Marketing with J

Are Corporate Social Media Handles Dead? (424)

John Deere's search for a new social media creator leads to an important conversation - are...

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• 5 días

The Rebirth of Print as Innovative Marketing (423)

Could marketers finally be waking up to the advantages of direct print? The relaunch of some...

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• 12 días

Our Most Impactful Business Books of All-Time [Special Episode] (422)

Robert and Joe run through the business books that have made the most impact on their lives and...

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• 19 días

Here Comes Social Media Verification (421)

News this week as Florida governor Ron DeSantis signs a law restricting social media access for...

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• 26 días

Apple Shows AI Weakness with Google Deal (420)

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and...

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• 1 mes

AI Content: Time Is Running Out to Get Your Content House in Order (419)

We are in post-social media and, now, a post-search environment. The next 12 months are critical...

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• 1 mes

12 Secrets to Content Marketing Success [Special Episode] (418)

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social...

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• 2 meses

Vice Implodes. What's Wrong with the News Media Model? (417)

Another media company bites the dust. This time it's the once-darling Vice Media. Is the news...

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• 2 meses

OpenAI, Google, Billy Joel and More AI Craziness (416)

It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the...

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• 2 meses

Secrets to Growing a Content Brand [Special Episode] (415)

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and...

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• 2 meses

Is Content Exclusivity Dead? (414)

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and...

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• 2 meses

Deepfakes and Small Screens Overshadow Marketing in 2024 (413)

Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and...

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• 3 meses

Big Opportunity for Content Marketing Acquisitions (412)

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their...

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• 3 meses

Apple Plays Havoc with Podcast Industry (411)

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their...

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• 3 meses

The Water Polo-Playing Squirrels Episode (410)

If you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's...

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• 3 meses

Digital Is Crowdy [The Search for Differentiation] (409)

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this...

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• 4 meses

Content Marketing Confessions and Pet Peeves [Special Episode] (408)

Joe and Robert take time out of their regular programming to talk about key marketing career...

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• 4 meses

2024 Content Marketing Predictions Show [Special Episode] (407)

It's here! The annual episode where Robert and Joe predict everything that will not go right in...

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• 4 meses

Short-Form Video Is the New Marketing Gateway Drug (406)

The latest social media usage results by Pew are out and...surprise, surprise...almost half of...

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• 4 meses

Will Gemini Be Google's Search Savior? (405)

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save...

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• 4 meses