10: 4 Essentials to Community-Driven Marketing w/ Eric Toda
As our digital space evolves, so does our ability to innovate in the marketing space. While...
21:15
9: 3 Keys to Telling Great Stories w/ Tony Chow
Gone are the days of selling features and benefits of products and expecting the consumer to buy...
17:57
8: How Pearle Vision Is Redefining the Data-Driven Organization w/ Doug Zarkin
People make decisions, not data. Debate and intellectual creativity around that data must be...
14:02
7: The Clever Strategy Behind the Latest Farmers Insurance Ads w/ Mike Linton
You’re probably seen the latest Farmers Insurance ads. The company’s current ad campaign is all...
14:44
6: AT&T, the Internet of Things, and the Trends That Too Many Marketers Are Ignoring w/ Mo Katibeh
Mo Katibeh is the Chief Marketing Officer at AT&T Business—but he’s done just about every other...
16:13
5: Why Carnival’s CMO Sees Blurry Lines Between Marketing and Experience w/ Kathy Tan Mayor
Kathy Tan Mayor, Chief Marketing Officer at Carnival Cruise Line, has had a distinguished career...
14:05
5: Why Carnival’s CMO Sees Blurry Lines Between Marketing and Experience w/ Kathy Tan Mayor
Kathy Tan Mayor, Chief Marketing Officer at Carnival Cruise Line, has had a distinguished career...
14:05
4: This Famous Paid Subscription Service Is Thriving in an Era of Free Content w/ Danielle Mirsky
Scholastic is widely known for the children’s books it publishes, but it has a long history of...
11:40
3: Customer Experience and Personalization Are Inseparable w/ Kim Williams-Czopek
Customer experience is inseparable from personalization. In order for a customer to have the...
15:20
2: Modern Challenges for B2C Marketers w/ Maribeth Ross
Marketing to marketers is like performing a magic show in front of an audience of magicians....
12:12
1: The 3 Most Common Marketing Themes for Improving Customer Experiences w/ Jay Sarwar
Jay Sarwar, Vice President of Client Services at Monetate, spends a lot of time talking with...
17:18
Why You Should Listen to The Marketing Executive
In the introduction to The Marketing Executive, you'll hear from host Jon Duch, Director of...
02:51
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