What tools or resources would you recommend for tracking conversions on social media? #AskAsh

17/05/2018
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Descripción de What tools or resources would you recommend for tracking conversions on social media? #AskAsh

In this episode, Elizabeth asks "What tools or resources would you recommend for tracking conversions on social media?"... Find out in this episode.
Summary of Episode:
There are 4 things I recommend you track in your business:
1. Reach 2. Leads 3. New business opportunities 4. Sales
*** Tracking Reach ***
We use Sendible to track Analytical data such as reach for all the different social media channels. But every social media channel has it's own analytics tools that you can use for free (for example "Facebook Analytics" and "Twitter analytics").
*** Tracking Leads ***
To track leads we use ConvertKit, but you can use any other email marketing tool to track your new leads and subscribers.
*** Tracking new business opportunities and sales ***
We Quotientapp.com to track proposals (new business opportunities) we send out and how many of those convert into sales.
*** Tracking the data ***
I compile all of the data from reach, leads, new business opportunities and sales each month and look at the results over a long period of time (6-12 months). This allows me to see how everything is progressing and what to do to improve.
Have a question? Email me at ashley@skylinesocial.com #AskAsh
Want more social media tips? Visit https://www.skylinesocial.com/webinars