In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Lorenzo Tiberi, CEO of Crono, emphasizes the importance of personalization in sales and marketing. He highlights the need to be relevant to customers and address their pain points. While automation and generative AI have their place in business processes, Lorenzo suggests that a human touch and a personalized approach are crucial for building meaningful customer relationships. Tracking customer behavior and engagement is also essential to gauge the effectiveness of outreach efforts. Lorenzo Tiberi offers a 25% discount on K Chrono services to webinar attendees and provides contact information for those interested in learning more.
HIGHLIGHT QUOTES
"It's better to start with a personalized approach. It's better to study the market, the ECP, and be relevant. Be relevant for us; it's one of the keys to success."
"If you personalize email well, you can get it read because now I think I have 100 emails and links in a day. I don't read them all because I see that it's automation. I read only the ones that are personalized, the ones that are relevant to my moment."
"I think generative AI should help you do the boring things, like data entry in the CRM. But in the end, when you have a good customer experience and sales experience, that's the key."
"It's very important to track everything and customer behavior. If the email is read and they spend some time and maybe visit the website, you've reached your goal because you're in the mind of the customer at that point."
You can find out more about Lorenzo in the link below:
LinkedIn: https://www.linkedin.com/in/tiberilor/
HOST: Gary Amaral
GUEST: Lorenzo Tiberi
Breadcrumbs Podcast
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