In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Amin Ibrahim, Senior Director of PreSales and Strategy at Hootsuite, shares his insights on the importance of pre-sales in the modern business landscape. He discusses the evolving nature of customer empowerment and the increasing complexity of the business world, emphasizing the role of pre-sales in making products a perfect fit for customers.
Amin draws parallels between pre-sales and custom advertising, highlighting how pre-sales professionals provide tailored solutions to clients. He also delves into the qualities that make a great pre-sales person, emphasizing problem-solving skills, technical expertise, business acumen, and creativity.
Furthermore, Amin discusses the need for simplifying complex concepts for customers while also being able to provide detailed information when required. He emphasizes the role of inspiration in pre-sales, as successful pre-sales professionals are skilled at inspiring customers to embrace change and envision a brighter future.
Overall, Amin's interview provides valuable insights into the world of pre-sales and its importance in driving business success.
HIGHLIGHT QUOTES
"Pre-sales fundamentally exists because the natural fit of a product changes over time, and you need people who are really, really good at making things fit and making things make sense for a lot of other people."
"Pre-sales is the custom advertising arm of technology. Every time we are talking to customers, we are giving them a custom ad of what our product and what our software can do for them, which is amazing."
"The best pre-sales people out there are actually problem-focused. They're extremely curious. They apply a 'so what? Who cares about everything."
"Pre-sales excels at simplifying very complex things so executives and laypeople can understand it, but it's not always simplifying."
"Great pre-sales people are fantastic at inspiring customers to buy into that future vision and get them there."
You can find out more about Amin Ibrahim in the link below:
LinkedIn: https://www.linkedin.com/in/aminibrahim/
HOST: Gary Amaral
GUEST: Amin Ibrahim
Breadcrumbs Podcast
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