160: The RAD world of Micromobility with Mike Radenbaugh, founder of Rad Power Bikes

This week Oliver interviews Mike Radenbaugh from RAD Power Bikes. RAD is the largest maker of the bikes in the US and this is a conversation we have wanted to have for a really long time. 
They discuss the new bike that they have just unveiled (skip ahead to around minute 13 if you want to know more about that!) We've been so excited to let you know about what is happening! Besides that, they also talk all about how he got to starting the company, the vehicles that he's built and why he still sees micro as such an exciting and interesting space. They also get into what he’s up to next now that he’s brought on Phil Molyneux as CEO last month. 


For a different take on everything RAD, head to our YouTube Channel for an interview at Micromobility America with Mike earlier this year. 
Check out Rad Power bikes right here.


Specifically they dig into:
- Rad Power Bikes and where they are at now.
- The D2C, and why they chose that model
- RAD has the largest marketing budget of the industry. What’s been effective in this space? What are the biggest barriers in a D2C marketplace?
- Mike has recently stepped down as CEO, what is he now focusing on?
- The double standard about ebikes vs other vehicles, something we should push back on as an industry.
- The RadTrike - RAD has always been known for two wheels so it is very exciting to move to three wheelers/vehicles.


And with that, here’s Mike!




Be sure to check out our Rider Choice Awards - the Oscars of the micromobility world. Voting is open now ahead of Micromobility World on the 19th of January. We’re excited to see which brands are considered the most popular - with thousands of votes already in, be sure to not miss out. Check it out at Micromobility.io




Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.
Our newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday morning here! And for those who want more, we offer our Micromobility membership (mmm — “Triple M”) which includes exclusive content, swag, and conference discounts, as well as live calls with Horace and team!
We’re also on LinkedIn and Instagram..