#260 | The Cambridge Analytica Scandal

06/05/2022
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Descripción de #260 | The Cambridge Analytica Scandal

In March of 2018, it was revealed that 50 million Facebook profiles had been "hacked" and used to target American voters.
The story involved Donald Trump, a supposed Russian spy, a Cambridge researcher and a political consulting company.
The only problem was, how much of it was actually true?

The breaking of the story on March 18th 2018
A summary of the Cambridge Analytica report in The Guardian
The academic: Aleksandr Kogan
The role of Facebook in 2012
Quiz apps on Facebook (and their real purpose)
The role of Cambridge Analytica (the company)
Building "This Is Your Digital Life"
How many people took the quiz?
Was there really a "data breach"?
What was Aleksandr Kogan's involvement in the story?
The results come in: was the Facebook data effective at guessing someone's personality?
Cambridge Analytica's message to its clients: "5,000 data points on over 220 million Americans"
Working for Ted Cruz
Working for the Donald Trump Campaign
The news breaking in 2018
Was Cambridge Analytica involved in Brexit?
Conclusion: Did Cambridge Analytica actually have any involvement in the US election?
Full transcript, subtitles and key vocabulary available on the website: https://www.leonardoenglish.com/podcasts/cambridge-analytica

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Anónimo
Jue, 04/08/22 14:48

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