292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP

Facebook advertising has been a journey. Next stop: iOS 14. All aboard? If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. It’s clear that Apple’s latest positioning as a champion for consumer privacy means that your ad data is not going to be the same, so Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business.
We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift, and how you can optimize your ads for this new normal. If your business relies on Facebook advertising, you can’t miss this episode.
Enjoy!
Episode Highlights 5:21 The current state of Facebook advertising and what you need to know about iOS 14
7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising
9:56 How Apple will control the floodgates of information
12:52 What we know is changing between iOS 14 and Facebook ads
16:05 The upside to these changes within Facebook 
18:24 What the upcoming data delay will mean for you 
21:42 8 must-have events to set up to prepare for the new normal
25:40 How to set up and customize your new events
28:58 Don’t get taken advantage of: A word of caution when searching for help
32:05 Who is going to be most affected by these changes 
37:57 The tools Facebook and Apple are working on to help you
Links and Resources: Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site
Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World
Foxwell Digital Blog: Facebook Advertising FAQs
Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year
Brand Growth Experts
The Coalition
Foxwell Digital
andrew@foxwelldigital.com
@a_brawn on Twitter
@andrewfoxwell on Twitter
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