[303] On-Air Coaching: How do I pivot from serving a small number of clients to a membership model? with Kirsty Carden

Do you offer coaching or consulting to clients and wonder how you can scale up your business?
In this episode I help Kirsty Carden, a successful business coach, with practical tips and strategies on how to launch a paid membership community, how to use social media to get people onto a waiting list, and how to define and refine the offer you are selling.
Here’s what you’ll learn in this episode:
Kirsty’s business story (1:15)
The challenge Kirsty is facing in her business (1:30)
Why selling premium offers can be easier than selling lower-end products (10:15)
Why creating a waiting list will help you garner interest for your new offer (17:02)
How to use social media to get people onto a waiting list (19:58)
Why you shouldn’t try to scale up too quickly (21:55)
Why you need to be clear about what your membership is (and offer something specific) (30:40)
Kirsty’s biggest takeaways from the coaching (40:38)
Resources
Kirsty Carden’s Website – Live, Love, Grow
Kirsty Carden on Facebook and Instagram
Janet Murray’s Love Marketing Membership
Content Live 2018
Love Marketing, Make Money Income Goals Checklist
The Janet Murray Show Podcast Guide
My YouTube channel
**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional
Guide To Selling Your Story In The Media)
My FREE Janet Murray’s Love Marketing Facebook Community
Connect with me on Twitter, Instagram and Facebook
 
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