“It’s been some luck. Some fate. But we have a really awesome crew and that’s been the most rewarding thing of this whole thing.”
— Scott Robinson, First Lite Co-Founder
You may not know Scott Robinson by name, but I’ll bet you know his product. He’s the Co-Founder of the outdoor clothing company, First Lite. Through hard work, previous business experience and maybe, a little bit of luck, First Lite has really staked out its own piece of land within the hunting sector as a premier camo.
Even if you’ve heard the founding story of First Lite before, we’re going to tackle this from a fresh and less discussed angle. For example, have you ever thought about how markets impact the price of what you’re buying? If the price of merino wool increases in New Zealand one year and drops the next, how should that impact your hunting clothing?
We chat through the creation of the product, as well as the brand. Scott gives some insight into some new products, and then we get some basic advice from him, such as how to best layer for cold weather.
Scott’s an incredibly smart businessman, as well as an impressive outdoorsman and athlete. You’re really going to like this episode. We even get into a hunting story or two at the end.
First Lite Website
Sportsmen’s Alliance Website
Restless Native is sponsored by GoWild.
GoWild is the fastest growing social media and activity tracking platform for outdoors enthusiasts.
With this platform, you can live track your hikes, scouts, hunts, archery practice and more. You can keep a log of all of your photos and stats for your elk, deer, fish, turkeys and whatever else you can think of. You can connect with likeminded people and learn from them! You can find and share recipes for your wild game. And you can win gear, totally free to you, along the way. This week’s Giveaway is a $500 vacuum sealer from Weston. Last week’s was a sweet bow from Obsession. These are not just hat and shirt giveaways—they’re big-time giveaways going to real people every single week.
GoWild also just launched an integrated partnership with Garmin. You can log your activity from your Garmin devices, and if you’re on the fenix 5 plus series, you can use the GoWild app for Garmin to track your hunting, scouting, archery and hiking.
Find GoWild on Android or iPhone. And if you’re already there, we’d love a 5 star review. If you don’t think it’s worth 5 stars, you can message me on GoWild and tell me why, and we’ll make it right. Thanks to everyone on the GoWild team for their hard work, which makes this podcast possible.
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