Aiming to become the next tech unicorn with Miriam van Heusden, Founder of Maralytics

“Don’t take life too seriously and make sure you have fun” is the advice Miriam van Heusden would tell her 16 year old self in the latest podcast episode of the “The Spotlight Series – Don’t Just Survive, Thrive”.

Miriam is the founder of Maralytics, a software startup which has created a marketing performance program that provides accurate results for sales revenue and customer acquisition. Miriam has many years’ previous experience in the hospitality and travel industries. It was Miriam’s frustration of not being able to find a solution for her restaurant which would allow her to accurately analyse the results of her advertising spend that led her to create Maralytics.
 
Miriam talks about her main challenges. She worked three jobs for the first few years to fund Maralytics and to keep her dream alive. Another challenge has been finding her ideal customers and providing a solution that they both want and need.
 
Miriam’s end goal is to sell Maralytics and to be the next tech unicorn! She has lots planned over the next few years including various partnerships, officially launching her software, her book launch as well as travelling and exhibiting on the international stage when Australia’s borders open.