Alec Burns - Applying The Pareto Principle to Amazon Advertising
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon...
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Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research...
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Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are...
24:54
Louise Childs - Supercharging PPC performance with GA
Using various techniques to maximise the performance across PPC. Combining the power of Google...
17:27
Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
This talk will firstly give some background on why AI has improved so much over the last 2 years...
20:05
Corey Lendrum - De-Junking Google Ads Accounts
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk...
21:23
James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically...
21:40
Nadya Birca - The use of PPC for multi-channel audience management
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels):...
19:25
Richard Falconer - Stacking the Adwords deck
Google's advertising revenue has grown exponentially over the last few years. There are numerous...
20:55
Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real...
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Nils Rooijmans - Keeping an Eye on Google's AI using Scripts
Google is pushing its AI, reducing the amount of control for PPC experts. You can use scripts to...
19:30
Halide Ebcinoglu - Machine Learning in Google Ads: Tips, Tricks & Best Practice
Machine Learning is everywhere, also in Google Ads. In my talk I'm not going to deepdive into...
18:04
Bethan Vincent - Running a high-performing marketing team using the Agile/Scrum framework
In this talk I will share my experiences running a marketing team using the Scrum framework and...
23:53
Damian Koblintz - Simplifying Attribution
Ever wondered why the numbers don't quite add up? This is a look at how modern attribution...
21:59
Andraz Stalec - 5 false assumptions about your traffic
Analyzing online traffic and making sense of all the data is something digital marketers do every...
21:03
Michelle Vickerman - Advanced Supermetrics & Google Sheets for Dummies
Practical examples of exactly what you can do with Supermetrics, how to build clear dashboards by...
19:29
Rob Millard - How we got 2,000 journalists to start using audience data
In larger organisations, it can be difficult to ensure that meaningful audience data is available...
24:29
Yulan Lin - Data Studio: Developer Features and new product developments
Data Studio updates + developer features - how to use it to visualize and create dashboard for...
23:09
Kelly Edwards - How to use DataStudio to understand the impact of content
Finding the impact of content - both commercial and creative - can be difficult and involves a...
16:03
More and more companies recognise that the more they experiment, the faster they grow. But many...
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