CMCSB006 – Would You Hire Your Own Company?

Mike Jeffries will take you down the road to make your contracting company a MARKETING POWERHOUSE in the eyes of your prospect whether you are in the residential or commercial market. Mike will teach you how to utilize references and testimonials to dramatically change the way prospects view your company. I will show you how to turn a cold prospect into one that acts like a referral. Learn how to maximize the number of outstanding testimonials you receive including how to get ones that focus on what BUYERS really want from companies in your industry. Would you hire your own company? If you are really honest with yourself the answer is maybe – at least based on the marketing tools you show to a prospect or present on your website or on social media sites. If you want to change your results and get more prospects to say yes – start thinking more like a buyer. What would make you believe that one contracting company is a better than another? Third party evidence – or what other people are willing to say about you is the best way to make your company stand out. References and testimonials are two of the most powerful ways to do this BUT most contractors only scratch the surface with these strategies. There is a lot more to building a powerful reference list and an arsenal of outstanding testimonials then just waiting for them to roll in. Most contractors don’t have a plan to grow their reference list or to maximize the number and quality of testimonials they receive. They are happy when someone volunteers to be a reference or provides a testimonial without being asked. If you have been wondering why you aren’t making as much money as you expect – consider investing in Michael Stone’s estimating tools: Fast Track Estimating Software - an invaluable tool Profitable Estimating Training - a must to get smarter about estimating Both of these tools will return your investment many times over. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”