Commodity to Sought-After Brand: How Building Products Can Make This Jump
  • 27/05/2019
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Commodity to Sought-After Brand: How Building Products Can Make This Jump

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Descripción de Commodity to Sought-After Brand: How Building Products Can Make This Jump

No manufacturer wants to be seen as just a commodity.
Being lumped in with dozens of other products like yours is a race to the bottom, but building a brand that’s sought after and respected takes a strategic understanding of both your brand and your audience—not to mention perfect execution.
Today, we’re talking to a manufacturer who is in one of the most highly commoditized product categories in the industry but has managed to carve out a significant name and reputation for his company.
He shares what he’s done to move from a commodity to a prized product in the kitchen and bathroom industry and how he continues to stay on top of trends and in front of customers.

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