Premium Members, click here to access this interview in the premium area.
Arek Rainczuk of www.fivecastles.com.au is originally from Poland and is now based in Melbourne Australia. He photographs portraits and runs “high end” studio – Five Castles Portraits where a large number of his leads and clients come via third party marketing.
I'd ben told I need to get Arek onto the podcast for some time but it was his post inside the Third Party Marketing Course group that had me reaching out to set up today's interview.
He wrote:
I've been doing 3rd party mail outs – where my boutique partners are sending me the details of their most deserving clients on a monthly basis – and the recipients get a gift certificate valued $650 ($200 session fee and $450 print credit).
The client needs to pay $50 holding deposit upon booking and I never had an issue with it.
The $450 print credit is enough to get a 10×15 canvas (and get the $50 deposit refunded) or get two 8x12s ($250 each) using the deposit. But the vast majority uses the (now) $500 print credit as a discount to their massive order.
His business tagline is: “Melbourne's Most Meaningful Photography”
He photographs families, couples, pets and business portraits.
He shoots indoors and outdoors but weekends are reserved for outdoor sessions only.
This interview and Arek's approach to Third Party Marketing will leave you jumping to get something similar set up for your photography business!
Here’s some more of what we cover in the interview: How a scientist like Arek shifted careers to become a photographer
How long was the transition to becoming a full-time portrait photographer
What Arek did to build his photography business with fantastic clients
How much income Arek needed to become a full-time photographer
Arek's annual revenue
The need for continued photography and business education
What's holding Arek back from growing a larger business
The importance of outsourcing
Utilising Upwork to find the best applicants to outsource work to
Networking as a gateway to third marketing promotions
Getting clients through Business Networking International (BNI)
How to pitch to networks and sell your business effectively
Sending handwritten cards to entice future clients
The importance of adding expiry dates to your gift cards
Sending a high-end booklet as third party promotional material
What value should you place on your gift certificate booklets
Personalising cover letters – is it worth the effort and time
The need to prepare contracts for business partnerships
Which are the best businesses to partner with for photography promotions
Client inquiry sessions and calls
How to handle push back from clients
Why Arek prefers meeting the children he'll be photographing during pre-shoot consultations
The magic behind pre-shoot consultation sessions and why they're so effective for sales
The best time do discuss wall art pricing with clients
Attracting clients in the cold, wet months of winter
Where Arek sees his business in five years
What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. PLUS, access to Brian's pricing page with video and his new storefront page which is converting like crazy.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Arek shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
If you have any questions that I missed, a specific question you’d like to ask Arek or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode: Arek Rainczuk Website
Arek Rainczuk on Instagram
Arek Rainczuk on Facebook
Melbourne Business Portraits
BNI
Episode 041: Steve Saporito – The Doctor of Portrait Photography Success… Is In Session
Episode 072: Steve Saporito – How to Generate Terrific Sales for Portrait Photographers
Episode 184: Mark Rossetto – Get Serious about What You Want from Your Photography Business
Episode 316: Mark Rossetto – How to create and use a 12 month photography marketing plan
Smart Albums
Facebook Ad interview with photography business coach, Bernie Griffiths
Get The Facebook Ads course
Thank you! Thanks again for listening and thanks to Arek for coming on and sharing his thoughts and ideas on building a high end, super-profitable family portrait photography business by utilising Third Party Marketing and partnering with the most suitable businesses.
If we all keep our standards high and the prices consistent, we would not be going to be competing with the weekend warriors. – Arek Rainczuk
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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The post 345: Arek Rainczuk – High end portrait photography via third party marketing appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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