145: From Open Heart Surgery to Digital Marketing with Amy Singleton

Marketing has always been an important element of business, but in the digital world, there are just SO MANY options. What are the latest SEO tricks? Do I need to learn the ins and outs of TikTok? Are Facebook ads still even useful? It's enough to make anyone go mad.
Amy Singleton spent more than a decade as a nurse assisting with major surgeries. Yet she thought she could do more to serve people, particularly women entrepreneurs. She founded Hite Digital Norman, a digital marketing agency designed to make the whole marketing world less scary while helping businesses grow.
We're chatting about her journey from surgery to marketing, how to use data to boost your brand, and things Amy used to be afraid of but now loves to do.
This episode is presented by MyLifeInABook.com. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save $10 off your purchase.