#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise

In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations.

Polly Traylor bio

I am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing and software companies, and startups. I love and excel at writing, ideation, managing programs and teams. My experience includes PR, AR, corporate editorial management, product marketing, SEO, messaging and demand-gen content development, content marketing, surveys/research, social media strategy/execution and podcasts.

Currently, I am the Senior Director of Marketing Communications and Content at Komprise. I lead our global communications strategy across North America, EMEA and India, spanning PR, social media, website, product & customer marketing, messaging/brand and sales enablement.

Resources

The B2B Agility podcast website: https://www.b2bagility.com

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B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company