#288 learn how to position yourself as the go-to estate agent: build a brand clients trust

In this episode of World Class Real Estate, hosts Mark Worrall and Ian Macbeth are joined by branding expert Louis Fulcher to discuss what makes a real estate brand truly world-class. They explore the crucial difference between branding and marketing, the power of reputation, and the importance of consistency across all touchpoints. Louis shares valuable insights on personal branding, website transparency, and how estate agents can position themselves as the obvious choice in a competitive market.