
Description of Artista Emprendedor: Ice House on Main
Advent GX (AGX) is a company that brings together creative thinkers, strategists, and data scientists to improve the lives and businesses in small communities. Students from the School of Film and Visual Media collaborated making a documentary of the project, Ice House on Main, a building built in 1912 that Advent GX has helped redevelop and to stimulate economic growth.
During this panel conducted by Fernando Franco, UFM students along with Joan and José Quintana share the background of this collaboration, the creative process, and the experience in general.
Joan Quintana explains how the idea of this enterprise was born, and how Texas A&M University was involved in it. On the other hand, the president of AGX, José Quintana, describes how heritage preservation, innovation, and entrepreneurship relate to each other. Emphasizing on the importance of exchanging knowledge and collaborating internationally to bring more value as well as new perspectives to the projects.
Joan continues to reveal the challenges and opportunities of working with small communities, related to losing their youth, limited resources, leadership, international support, and entrepreneurial incubation to replicate elsewhere. José points out the principles to develop their projects using the history of The Ice House on Main as an example. He also highlights that as part of this process, AGX has attracted international support from countries like Brazil, England, Belgium, and Guatemala.
Later, the UFM Film students share their role in the documentary, their creative proposal, and the intention behind every decision. To conclude, they share their experience interacting with the community and the outtakes of the international co-production.