Carrie Phillips (University of Arkansas at Little Rock) on How Institutions are Leveraging Personalized Marketing
  • 24/06/2022
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Carrie Phillips (University of Arkansas at Little Rock) on How Institutions are Leveraging Personalized Marketing

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Carrie Phillips (University of Arkansas at Little Rock) on How Institutions are Leveraging Personalized Marketing description

On this episode of the Illumination podcast, host Amrit Ahluwalia is joined by Carrie Phillips, The University of Arkansas at Little Rock’s Chief Communications and Marketing Officer. The two discuss why higher ed marketers are exploring personalization as part of their digital strategy and the role that marketing plays in establishing student centricity.  

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