[EP.10] The New Rules of Beauty: Metabolism, AI, Trends & Consumer Trust ✨

In this episode of Provitalks, we explore the future of the beauty industry through the lens of data, science, and evolving consumer expectations.

As consumers become more informed, skeptical, and results-driven, brands are facing a major shift: from marketing-led storytelling to evidence-based, science-backed innovation. From metabolic beauty and longevity to AI disruption and the return of human authenticity, this conversation uncovers the key forces shaping the next decade of beauty.


🗣️ SPECIAL GUEST

We are joined by Rosalia Di Gesu, Associate Principal of Beauty & Personal Care at Mintel, a global leader in market intelligence and consumer insights.
With over 30 years of experience, Rosalia shares how Mintel identifies long-term trends vs short-term hype, and how brands can navigate a rapidly evolving landscape driven by data, technology, and cultural shifts.

IN THIS EPISODE

We dive into:
👉🏼The shift toward science-driven beauty: how consumers are becoming more informed, skeptical, and increasingly demanding clinical evidence, transparency, and real efficacy behind product claims.
👉🏼From trends to long-term movements: understanding the evolution from viral hype to deeper industry shifts like metabolic beauty, longevity, and holistic health.
👉🏼AI disruption vs human creativity: exploring the role of artificial intelligence in beauty, its risks (like “AI sameness”), and why authenticity and human touch are becoming key differentiators.
👉🏼The new balance brands must achieve: combining science, emotional connection, and sensorial experiences to create meaningful, high-performing products and stand out in a competitive market.