[EP.12] Luxury Cosmetics Formulation: What Really Makes a Product Premium

What truly makes a cosmetic product luxury 👀 is it the price, the packaging, or something far more complex?

In this episode of Provitalks, Clara Vigo and Eloi Armengol sit down with José Martínez Santiago, founder of The Formulation Studio in London, to go deep into the science, craft and strategy behind luxury cosmetic formulation. José brings a rare combination of scientific rigor, sensorial instinct and market perspective that few formulators can offer.

With over 22 years in the industry, José Martínez Santiago, cosmetic chemist, doctor in cosmetic chemistry and founder of The Formulation Studio, based in central London. Originally from Barcelona, José has built his career across Spain, New York and the UK, working with luxury and independent beauty brands on bespoke formulation, product development and claim substantiation.