[EP.5] 🇧🇷 Inside Brazilian Beauty: Innovation in Haircare

In this episode of Provitalks, Clara and Eloi explore one of the most dynamic and creative beauty markets in the world: Brazil. A country where hair is not just beauty it’s identity, diversity, and innovation.

Joining them is Roberto Monteiro, Managing Director at Provital do Brasil, who shares his deep insights into how Brazilian consumers, culture, and science are redefining the global haircare industry.