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By KCRW.com KCRW's Art Talk
Ggiata sandwiches become a hit thanks to memes and viral videos

Ggiata sandwiches become a hit thanks to memes and viral videos

KCRW's Art Talk Episode of KCRW's Art Talk

Description of Ggiata sandwiches become a hit thanks to memes and viral videos

East Coast-style deli Ggiata is taking digital marketing to the next level — with wacky, viral TikToks and Instagram posts for their sandwiches.

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