How Bad Bunny Went From Guest Star to Main Attraction at Super Bowl Halftime Show

On Sunday night, Bad Bunny was announced as the headliner for the 2026 Super Bowl halftime show, and on the new Billboard Pop Shop Podcast, Katie & Keith are talking about the global superstar's status as one of the most popular musicians in the world and why he makes sense for TV's biggest stage. Oh, and we also address all those (completely false) rumors that Taylor Swift would be headlining the show and whether that was ever a possibility.

Learn more about your ad choices. Visit megaphone.fm/adchoices