How sound is BORN | THE IMPULSE

Inspired by the elements of nature, the CUPRA team has designed a unique sound for the CUPRA Born, the brand’s first 100% electric car. We exclusively reveal this sound and its creation process in the first episode of ‘The Impulse’, the new CUPRA podcast, with the collaboration of Antonino Labate, CUPRA Director of Strategy, Business Development & Operations; and Francesca Sangalli, Head of Colour & Trim Concept & Strategy.