How to Handle Unattributed/Direct Conversions

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Handling Unattributed Conversions: Strategies and Insights | Day 19 of the Signal Analytics Sprint
Join Dan Saavedra from MergeYourData on Day 19 of the 90-day YouTube Sprint focused on Signal Analytics. In this episode, Dan addresses the significant issue of handling unattributed conversions—a challenge many organizations face due to changes in data privacy laws and technological shifts. Learn about fundamental setup steps, the importance of integrations, and how to set proper expectations. Dan also shares strategies for capturing key data points and using them effectively to improve marketing and sales efforts. Ideal for revenue-focused teams, this video delves into the complexities of attribution and provides actionable insights to navigate the evolving landscape.
00:00 Introduction to Unattributed Conversions
00:36 The Impact of Privacy Laws and Technological Changes
01:02 Challenges and Importance of Attribution 
04:47 Setting Up for Success: Integrations and Fundamentals
06:29 Optimizing UTMs, Funnels, and Forms
07:23 Adjusting Expectations in Modern Marketing
08:44 Demand Generation vs. Demand Capture
13:35 Strategies for Handling Unattributed Data
18:21 Third-Party Tools and Defined Funnels
21:01 Self-Reported Attribution and Final Thoughts
21:28 Conclusion and Next Steps