Jacksonville: How Lisa "The Boatanista" Almeida Went From Rough Seas to Smooth Sailing

She started running Freedom Boat Club in 2009 during the depths of the Great Recession. Then Mother Nature delivered one of the coldest Florida winters in memory, so even avid boaters weren't interested in memberships. In this episode, JBJ Editor-in-Chief James Cannon invites Freedom Boat Club Owner Lisa Almeida to share how she turned things around, and why so many boaters are now opting for "Freedom".