Jason Willis-Lee: Entrepreneurial Mindset in Translation

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Jason Willis-Lee, founder of the Entrepreneurial Translator. They discuss the impact of AI on the language services industry, the importance of entrepreneurship in translation, and strategies for scaling businesses. Jason shares insights on leveraging AI tools, building personal brands, and effective lead generation techniques. The conversation also touches on the future of AI in business and the significance of email marketing as a long-term strategy.
Takeaways
AI is revolutionizing the language services industry.
Entrepreneurs in translation must build demand for their services.
Leveraging AI tools can enhance productivity and efficiency.
Building a personal brand is crucial for success in any industry.
Email marketing is a gradual process that nurtures relationships.
Lead magnets are effective for capturing potential clients' information.
Networking and in-person events are invaluable for building connections.
Understanding the intersection of technology and human services is key.
The future of business will see more lifestyle-oriented approaches.
Don't rely solely on rented platforms for your business growth.
Sound Bites
"AI has really taken my industry by storm."
"AI is just a tool in your tool belt."
"Tech is part of our life whether we like it or not."
"You have to be an authority yourself."
"You can use quiz software for market research."
"Email marketing is a gradual process."
"Don't build a business on rented land."
Chapters
00:00 Introduction to the Entrepreneurial Translator
02:51 The Intersection of AI and Translation
05:57 Entrepreneurship in Language Services
08:54 Leveraging AI Tools for Translation
11:51 Strategies for Scaling Businesses
14:59 Building Personal Brands and Authority
17:56 The Importance of Email Marketing
20:46 Effective Lead Generation Techniques
23:59 Navigating Trends in Language Services
27:06 The Future of AI in Business
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