Mastering Consumer Brand Finance with Data-Driven Insights: Leveraging Tech for Smarter Capital Allocation with...

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In this episode of The Digital Executive, host Brian Thomas sits down with Austin Gardner-Smith, CEO of Drivepoint, to explore how innovative financial strategies and data-driven insights are transforming consumer brand finance. Austin discusses Drivepoint’s unique focus on providing financial tools specifically tailored for consumer brands, including top clients like Oats Overnight and Simple Modern.

He highlights the importance of predictive modeling in capital allocation, inventory forecasting, and customer retention, explaining how Drivepoint’s scenario planning features empower CEOs to make informed, impactful decisions. Austin also shares his vision for the future of finance, where AI and generative financial planning create actionable insights overnight, giving leaders a competitive edge in today’s uncertain market. Tune in for an in-depth look at how technology is reshaping strategic finance for growing consumer brands.