90 Sec. Book Reviews with Randy Bett

Permission Marketing by Seth Godin Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. The Irresistible Offer by Mark Joyner Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. The Turnaround Kid by Steve Miller A battle is being fought in the heart of industrial America—or what is left of it—Miller observes. In the auto industry as well as every manufacturing corporation, management and labor are at loggerheads over wages and the skyrocketing costs of employee benefits. The way out of this battle is often painful and Miller is deeply aware of the high price individual workers and many communities have had to pay as a result.

Duct Tape Marketing by John Jantsch Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.   E-Myth by Michael E. Gerber Gerber loves to exhort people to develop powerful visions for their companies. "Fortune E-Myth Mastery and The E-Myth Revisited are the ultimate business development programs that will help you recover your passion and turn your company into a world-class operational turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy.   Good to Great by James C. Collins Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

3 in 1 Book Reviews: "Think and grow rich" by Napoleon Hill, "Perfect phrases for customer service" by Robert Bacal and "Spin Selling" by Neil Rackham

3 in 1 Book Reviews: "Permission Marketing" by Seth Godin, "The Irresistable Offer" by Mark Joyner and "The Turn Around Kid" by Steve Miller

3 in 1 Book Reviews: "Inside the Tornado" by Geoffrey A. Moore, "Mastering the Rockefeller Habits" by Verne Harnish and "No BS Ruthless Management" by Dan Kennedy

3 Book reviews in One: "Getting Things Done"by David Allen, "Predictably Irrational" by Dan Ariely, "Blue Ocean Strategy" by Chan Kim

3 Book Reviews in One: "The Message" by Eugene Peterson, "Topgrading" by Brad Smart and "The Ultimate Sales Machine" by Chet Holmes

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