Ad Net Zero: Making Every Ad A Green Ad

The advertising industry produces work that connects millions of people every single day, providing useful information on all aspects of the way we live our lives. We need to harness that power to support positive consumer behaviour change. In this episode, our host Seb Munden is joined by Jemma Gould (Vice President, Sustainability & Communications, IPG) and Stephan Loerke (CEO, World Federation of Advertisers) to discuss the role of advertising ahead of COP27, how the industry can work together governments and institutions to promote sustainable products and what is the biggest opportunity – and challenges – for advertising in the US.

As we return to work post-pandemic, awards and events will most likely be a combination of online and in-person. However, there are ways we can still curb emissions from advertising industry events. In this episode, our host, Seb Munden is joined by Anna Abdelnoor (CEO & Co-Founder, isla) and Rachel Aldighieri (Managing Director, DMA UK) to discuss the best ways in which our industry can curb emissions from events and the work that is being done to champion those campaigns that are helping our industry’s path to net zero, such as the Campaign Ad Net Zero Awards.

In this episode, our host Seb Munden is joined by Kieley Taylor, Group M and Brian O’Kelley, Scope 3. In this discussion, they cover topics such as the importance of the carbon footprint of a global media plan, Group M’s media decarbonisation framework and how Scope 3 can help companies factor carbon emissions into every business decision.

“In this episode, Traci Dunne (APR) and Jo Fenn (AdGreen) join our host, Stephen Woodford, to discuss how we can curb emissions from advertising production. From what are the activities with the biggest impact to how AdGreen’s tools and carbon calculator can help you measure and reduce the carbon emissions of production activities.

How can advertising businesses get their own houses in order on the journey to net zero?  Whether that is taking fewer flights, or evaluating your office’s energy use, Action 1 of Ad Net Zero’s action plan looks at the substantial changes you can make to reduce the emissions of your business operations.  Our host Stephen Woodford, CEO of the UK Advertising Association will be joined by James Best, Chair of advertising thinktank Credos and Konrad Shek, the AA’s Director of Policy Research.  Hear their top tips on how to become part of the advertising industry’s drive to reach net zero by 2030.

In the first episode of this podcast series, we introduce you to the world of Ad Net Zero: the advertising industry’s drive to reach net zero by 2030. Our host, Stephen Woodford, CEO of the Advertising Association, is joined by Alison Pepper, Vice President, Government Relations & Sustainability, 4A’s, for a conversation on the progress made since the launch of Ad Net Zero in 2020, the next steps, and how it might work for the US market. Join Stephen and Alison to get to know the role advertising plays in helping tackle the climate crisis and to learn all about how to take the first steps on this path towards net zero.

This podcast series will build towards the Ad Net Zero presence at Advertising Week New York in October, as industry leaders talkto Ad Net Zero Chair, Seb Munden, and Stephen Woodford, CEO of the UK’s Advertising Association, about the international ambitions for Ad Net Zero, and how we can make every ad a green ad by 2030 to help the world in its efforts tackle the climate crisis. Hosts: Stephen Woodford & Sebastian Munden