adding some flavor | a coffee marketing podcast

Harry Neira of Lima/Peru basically spent his childhood on a coffee farm! He had his first sips of coffee at the age of 3 years, can you believe it? But this is how life must be, when you grow up in a coffee producing country, right? After learning everything about coffee including roasting and farming, he started competing in the national barista championships, opened his first coffee bar, became a Q grader and is now introducing Lima coffee drinkers to specialty coffee.  This episode is about Peruvian coffees, the different coffee regions of Peru, the specialty coffee scene in Lima and educating the customers to experience the diversity of those coffees.  And I get the feeling, he won't stand still until he can lay his hands on the whole coffee supply chain in his country, Peru!   What you'll in this episode: - How the Cup of Excellence can support the specialty coffee industry in a coffee growing country - How Barista competitions can transform the coffee consumption of coffee drinkers in your country - - How to not only share information about specialty coffee, but sell an experience to your customers - How to use a challenge and turn it into an advantage for your coffee business by taking the first step towards your customers - Why you need to be patient with the coffee drinking habits of your customers.   Neira Cafe Lab on Facebook     If you like this episode, please leave a review on iTunes!

Another wonderful woman from the international specialty coffee scene joined me on my podcast: Ruta Sasnauskaite, Account Manager with Assembly Coffee in the UK! I'm sure, you've seen the stunning packaging of Assembly Coffee already helping consumers to find a different approach to aroma, flavor and tasting notes within a certain coffee by illustrating them rather than telling about them. BUT, this podcast show is not (only) about their packaging, but a lot about getting to know your customers. This episode is going really into detail about Assembly's amazing insight projects that they do in collaboration with their customers and their business partners. Ruta and I are talking about their color project as well as about their consumer insight project. Make sure to listen to this one, if you're struggling to find the right people for your coffee business, yet! What you'll learn in this episode: - Why doing your homework is all about research, especially when you start out - Why you have to find the right language to help people make their way into specialty coffee - How to make people excited about your coffees without judging their preferences - Why you have to know about the needs of your customers to help them stay curious about your coffees - Why working within specialty coffee is a lot about giving back, too.   Links we are mentioning in this episode: Color project Consumer insight project Assembly Coffee Sprudge article   If you like this episode, please leave a review on iTunes!        

Guys, this episode is one of my favorites! It's straightforward, it's direct and it's honest! In episode #23 of 'adding some flavor | a coffee marketing podcast' I'm talking to Gintare Adomaityte who is in charge of communication & branding at Refinery High End Coffee in Berlin. Gin and I are focussing on Marketing & Communications, Public Relations and Social Media for specialty coffee businesses in this one. If you thought about doing some promotion or campaign for your shop already, but are still struggling how to get your message across, listen to this episode! Gin shares so many valuable insights. What you'll learn in this episode: - why an outside view on your business can help you think broader - how to get people through your doors that are new to specialty coffee - why your team reflects your customers and how to use this for bringing more people in - how to find your own unique business approach and the message you want to get across - the real reason why you should be doing social media and how to use it for your business. Links Gin is mentioning in this episode: Refinery High End Coffee, Berlin http://refinerycoffee.de/en/ Caravan Coffee Roasters https://www.caravancoffeeroasters.co.uk/

"You're not finding coffee, the coffee business finds you!" Couldn't agree more with that quote of Andrew Hetzel, consultant and owner at Coffee Strategies as well as member of the board of directors at Specialty Coffee Association. In this podcast episode Andrew and I are discussing current developments within the specialty coffee industry, why roasters and coffee shop owners need to focus on their brand to build the point of contact for their customers and why making profit is only part of the deal, if you wanna be successful with your coffee business. What you'll learn in this episode: - how to build a sustainable business and keep up with the values of specialty coffee - why you need to stay current within the specialty coffee industry - why becoming a customer of your competitors makes you more successful - how to communicate the 'coffee story' to your customers - why you need to focus on consumer convenience within your business.   Links and people Andrew mentions in this episode: Trish Rothgeb of Wrecking Ball Coffee http://imbibemagazine.com/trish-rothgeb/ Peter Giuliano http://www.scanews.coffee/2017/04/21/building-understanding-making-coffee-better-through-research/ Find out more about Andrew and his work here: Coffee Strategies https://coffeestrategies.com/consultants/ SCA https://sca.coffee/board/ If you like this episode, please leave a review on iTunes!        

What are you doing, when you're realizing that the city you live in is saturated with great coffee shops...? Right, you move to Berlin and open that coffee shop over there! No, just kidding, of course! But, Krésten Thøgersen of Father Carpenter Coffee Brewers did exactly that! He brought all the experiences he could get with making coffee, serving people and how to offer great coffee AND food to Berlin and opened his own cafe business. Krésten is a worker that doesn't want to stand still. You'll notice in this episode a lot, when he speaks about serving people and helping his customers to feel amazing and maybe making them leave even happier than they arrived... What you'll learn in this episode: - Why you need to set the stage for your customers to succeed as a business - Why living your core values doesn't stop with the end of your shift - How to serve great coffee & food and why this will set you apart - Why focusing on the food aspect of your business opens up opportunities for staff development  - Why admitting your weaknesses and reaching out for support is NOT a bad thing.   Links Krésten mentions in this episode: Book recommendations 1. Jim Collins, Good to Great 2. Daniel Kahnemann, Thinking, Fast and Slow Other links:  Proud Mary Coffee Roasters Fjord Coffee Roasters Find out more about Father Carpenter Coffee Brewers here: https://fathercarpenter.com/ Facebook: https://www.facebook.com/fathercarpentercoffee/ Instagram: https://www.instagram.com/father.carpenter.coffee   If you like this episode, please leave a review on iTunes!      

Andrew Tolley is not just another Australian coffee fellow living in London. Andrew Tolley is, together with his siblings Laura and Nick, the co-owner of Taylor St. Baristas with now 9 cafes in London and one in Midtown/New York City. But, it doesn't stop here, and you'll notice how passionately he's speaking about empowering baristas and providing opportunities for them to grow within the specialty coffee industry in the podcast: Andrew Tolley is the chair and one of the founding members of the Barista Guild of Europe. And, that's just one of the reasons, why I loved having Andrew on my podcast: There are hundreds of possibilities and career paths for baristas to turning them into coffee professionals within our global specialty coffee community. It needs people like Andrew and his siblings to provide the door openers for them. What you'll learn in this episode: - Why the relationship to your customers is key for being successful. - Why your baristas and investing in their knowledge & skills is profitable for your whole coffee business. - How to grow your coffee business from within. - How to train and retain your baristas. - Why your baristas are the best Marketing you can get to pull customers through your doors. - Why you should take part in the upcoming European Barista Camp!   Find more about Taylor St. Baristas here: https://www.taylor-st.com/ Instagram: @taylor_st or @taylor_st_baristas Facebook: https://www.facebook.com/taylor.st.baristas/ Read more about the Barista Guild and the Barista Camp here http://www.baristaguildofeurope.com/ and here http://www.baristaguildofeurope.com/what-is-barista-camp/  If you like this episode, please leave a review on iTunes!      

I'm always open for new views and angles on the subject we all love most: specialty coffee. So, it didn't take me too long to discover Tim Rogg and 'The Right Roast'. Tim is a filmmaker and together with his wife Eiko he's traveling the world and introducing specialty coffee and its roasters to the likeminded coffee fan out there. I love his unique approach, his fun and entertaining way of getting across his messages and at the same time educating his viewers. It's this outside of the box thinking that inspired me to share his insights - from his consumer point of view - with you, coffee professionals from within the global specialty coffee community! What you'll learn in this episode: - how to be open for starting something new - how to adjust and find new ways & possibilities - why infusing your personality makes you more memorable - why finding your niche within the local coffee market adds to your success - why video is the future of most media, especially social media.   Find more about Tim and 'The Right Roast' here:  http://therightroast.com/ and on his YouTube channel.   If you like this episode, please leave a review here on iTunes!    

Are you thinking about opening your own specialty coffee business, a roastery maybe? Have you asked yourself how you can manage to open a specialty coffee business in an area that is fairly new to specialty coffee? Listen to Kris Schackman from Five Elephant Coffee Roastery & Cake Shop of Berlin and learn about their experiences and insights when they started their business back in 2010, when there basically was not much specialty coffee in Berlin just yet.

Are you thinking about opening your own coffee shop? Wanna learn from the best coffee places around? How about going on a coffee tour and make your way through a country guest-shifting at cafes, coffee shops and roasteries? Sounds like an adventure? Well, for Josh Littlefield, my guest in this podcast episode, this adventure came true in summer 2016 with his Great American Coffee Tour. Learn about his experiences and the suggestions he shares for opening a successful coffee business yourself in episode 17 of 'adding some flavor | a coffee marketing podcast'.

Are you a coffee professional that is looking for building his or her own coffee farming business or that is planning on expanding the business or wanting to work together with coffee farmers in origin countries? If you were wondering what it needs to build a successful coffee farming business or how to grow your business, this podcast episode that Melanie, host of adding some flavor | a coffee marketing podcast', did together with Dietmar Vogelmann from Farmer's Blend Coffee, is for you!

Do you know how to deal with challenges when wanting to grow with your coffee business? Are you wondering how to build a successful coffee business especially when you're planning on opening more stores? Liz and Brandon from Irving Farm Coffee Roasters share some valuable insights on growth, success and challenges in a tough coffee market such as New York City. Don't miss the cheat sheet to both episodes on www.simel.coffee/podcast/episode15

Are you thinking about opening another cafe or coffee shop? Have you ever asked yourself how to actually manage more than one? Melanie, host of 'adding some flavor | a coffee marketing podcast', teamed up with Liz Dean & Brandon Epting from Irving Farm Coffee Roasters for episode 14 and 15 to talk about growth and what it all takes to make your next move forward with your business successful!

How can you squeeze in posting on Facebook and/or Instagram in your busy working days at your cafe, coffee shop or roasting business? What can you do to connect with your fans & followers online and build a trusting fan base? This second episode Melanie, host of 'adding some flavor | a coffee marketing podcast', is doing together with Jenn Chen, Coffee Marketer from San Francisco, focusses on Facebook and Instagram and how coffee businesses can make those two platforms work for them.

How can you make Social Media work for your coffee business? How can you engage with your customers and turn them into loyal fans online? Melanie, Host of 'adding some flavor | a coffee marketing podcast', is talking about these and more questions with Jenn Chen, Coffee Marketer from San Francisco, in this first of two episodes about Social Media for coffee businesses.

Do you know, if you're attracting the right kind of people to the social media pages of your coffee business? Have you asked yourself how to find them, too? In this episode of 'adding some flavor | a coffee marketing podcast' host Melanie gives you insights on not only how to find your right fan target group, but also how to effectively attract them to your fan pages, turn them into fans & followers and building a trusting relationship with them. 

Do you want to start Blogging or already started a Blog for your coffee business? Then episode #10 of 'adding some flavor | a coffee marketing podcast‘ is for you. Learn in this episode from Melanie, your host, about why a Blog can help you be more visible for potential customers online and what to keep in mind, when writing Blog articles for your targeted readers.

Episode #9 of 'adding some flavor | a coffee marketing podcast' focuses on creating great newsletters and doing successful email marketing for your coffee business. You'll learn how to attract subscribers to your email list and how to provide quality content for them. This is the second episode in the series about making your coffee brand more visible online.

Episode #8 of 'adding some flavor | a coffee marketing podcast' is dedicated to support you with making your website not only attractive for potential customers of your coffee business, but to also get these customers to visit your cafe or coffee shop, to buy your products, to attend your coffee courses and to choose you over all the other coffee businesses out there. This episode is the first one in a new series about making your coffee brand more visible online. Visit www.simel.coffee/podcast/episode8 for more information and to get your exclusive cheat sheet.

Gwilym Davies and Melanie sat down again for an additional podcast episode in the series about success and successful coffee business of 'adding some flavor | a coffee marketing podcast'. This episode is about the questions from the listeners of the podcast only: Gwilym shares insights on how to raise the money for making your dream of an own cafe, coffee shop or roasting business come true. If your dream of an own coffee business is a coffee cart or truck, this episode is also for you! Learn as well, why fancy machines & gear won't make customers coming in, but rather the story behind your brand and making the whole customer experience special instead of only serving specialty coffee.

In times, when almost every cafe, coffee shop or specialty roastery is serving and selling great coffee, how can you manage to attract customers to your coffee business? Are you creating an environment, yet, that is offering a great customer experience? In this last episode in the series about successful coffee businesses of 'adding some flavor | a coffee marketing podcast' by Melanie Boehme of Simel.Coffee, Gwilym and Melanie discuss not only ways of attracting customers to your business, but also suggest to have a look inside of your cafe, coffee shop or roastery, because, as Gwilym states in this episode, "you get the customers you deserve!"