Ads Unleashed

Build a Runway, Validate Fast, and Debrief with Data The episode addresses the emotional gut punch of launching a program to "crickets" and explains that a launch is a runway, not a single "buy now" post, because buyers need time and trust. It outlines three stages: build awareness with aligned content, list growth, collaborations, and lead magnets that match the end offer; nurture through emails and social by building key beliefs (this works, you can help me, I can do this) and using a live event to teach a framework and bridge to the offer; and validate without building everything first by selling and creating content week by week, optionally with a beta offer. It stresses doing a launch debrief using metrics (email, sales page, live event, ads, growth), plus what worked/didn't and surveys, separating identity from outcomes, then repeating and refining before scaling with ads. 00:00 Launch Flopped 02:39 Why Crickets Happen 03:49 Three Stage Runway 05:47 Nurture With Trust 09:30 Align Your Lead Magnet 10:49 Teach Belief Shifts 12:57 Live Event Bridge 16:29 Sell Before Building 22:21 Beta Offer Mindset 25:02 Launch Debrief Data 30:17 Recap And Next Steps

I share a personal episode about realising I wasn't truly switching off despite scheduled rest, feeling overwhelmed by solo parenting, mental load, and constantly thinking about content, launches, and client work. After a holiday on the Gold Coast, I felt noticeably lighter by locking social media behind AppLock, avoiding scrolling, posting minimally, and stepping away from AI tools, while still checking DMs during a launch. The break prompted reflection after a stressful live launch and questions about business direction amid years of broken sleep, focusing on nervous system regulation and sustainable systems. I plan to build high-converting evergreen funnels, lean into podcasts and paid ads, prioritise quality over quantity on social, use automations like Manus reports and Telegram notifications, and focus on finishing one task at a time. I invite you to reflect on what feels heavy, what to pause, and what systems could create breathing room as the new financial year begins. 00:00 A Different Episode 00:45 Burnout Warning Signs 03:00 Locking Social Media 04:41 Permission to Switch Off 07:12 Rethinking Business Direction 09:31 New Boundaries and Habits 12:38 Step Back to Realign 14:14 Systems Over Hustle 16:05 Evergreen and Paid Growth 19:07 Reflection Questions 24:40 Community and Next Chapter 26:46 Closing Thoughts

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart. Gloria argues that AI recommends brands based on third-party trust signals especially earned media such as gift guides, magazines, podcasts, and product reviews rather than popularity or ad spend, making PR crucial for being "chosen," not just seen. She explains that Perplexity can quickly scrape real-time trends, generate timely pitch angles, and even suggest outlets to contact, helping founders DIY PR without agencies. Examples include founders gaining many features, a Today Show mention boosting AI visibility, and podcast appearances driving Gloria's own rankings. She offers a free AI masterclass and an Instagram DM freebie. www.instagram.com/gloriachoupr https://www.gloriachoupr.com/masterclass 00:00 AI Search Wake Up Call 02:24 Meet Gloria Chao 04:23 Why AI Changes Buying 06:56 PR Trust Signals Win 09:34 PR Over Social Proof 12:05 Seasonal Pitch Angles 17:27 Perplexity PR Workflow 20:21 Finding Journalists DIY 23:52 GEO And The Future 27:06 Wrap Up And Resources

Testing Manus: Meta's AI Tool for Ad Reports, Strategy, and Content Creation The speaker explains Manus, an AI tool acquired by Meta that appears inside Meta ad accounts and is designed to execute tasks, not just answer questions. After testing it for weeks, they describe frustrations with its credit-based pricing (free 500 credits; $20/month with 4,000 monthly credits, easily depleted; $40/month offers 8,000) and tasks stopping when credits run out. They share uses including auditing an Instagram account to generate a 30-day content plan, creating and editing branded carousel creatives, and building a branded quiz/app with landing pages and PDFs via Manus agents and integrations (including Ivory and Telegram). They also detail integrating Manus with Meta Ads to analyze account performance, generate strategy, campaign setups, creative angles, CPL targets, and downloadable reports/presentations, and note an opportunity to join a Meta feedback call in exchange for one month of pro access. Receive 500 worth of credits using my referral link 00:00 What Is Manus 02:51 Pricing And Credits 04:48 Social Strategy And Creatives 06:35 Building A Quiz App 10:14 Projects And Integrations 10:57 Meta Ads Strategy Insights 15:27 Automated Reporting For Agencies 17:33 Telegram Automation And Limits 18:10 Meta Feedback Call Opportunity 19:49 Wrap Up And Next Steps

In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok, and why this moment could represent a powerful first-mover opportunity. She dives into what makes ChatGPT ads different, including high user intent, contextual targeting, and conversational interactivity, and why this format could change how people discover brands online. The episode also covers what businesses should be doing now to prepare — from optimising websites and SEO for AI-driven discovery, to understanding how this new ad platform may fit alongside existing channels like Meta ads. Ashley also shares insights from Smart Marketer, and touches on other emerging ad platforms such as AppLovin, highlighting the broader shift happening across digital advertising. If you're a business owner, marketer, or advertiser, this episode will help you understand what's coming - and how to get ahead of it. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/ Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

In the first episode of 2026, our host kicks off the year by reflecting on a recent break, during which time they dealt with family health issues and took a much-needed pause from work. They share updates on Abi's health and the challenges and improvements in their daily routine. As they transition back to work, the host discusses their intentions for the year, emphasising self-care and prioritising personal hobbies. Business-wise, the focus is on intentional planning and simplifying efforts. Key strategies include shifting away from Facebook groups, leveraging email marketing, and nurturing relationships through ManyChat. The episode also highlights the importance of repeatable launches, nurturing email lists, and creating easily flowing content, all while avoiding complicated funnels and over-reliance on social media for growth. The host concludes with an invitation for listeners to suggest topics for future episodes, ensuring the content remains relevant and engaging. Welcome to 2026: A Fresh Start Abi's Surgery and Recovery Reflecting on the Past Year Setting Intentions for 2026 Focusing on Personal Well-being Business Goals and Strategies What's In and Out for 2026 New Platforms and Tools Community Engagement and Content Creation If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/ Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

In today's episode, I'm joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with kidney cancer after a "routine" blood test ahead of trying for baby number five. What followed was major surgery, the removal of her kidney, and a complete re-evaluation of what she was putting in and on her body. We talk about how that experience led her to question the toxicity of everyday activewear, why she couldn't find anything on the market that matched her standards, and how that frustration snowballed into creating Wild Body — a purpose-led, size-inclusive brand that's already building a deeply engaged community from day one. In This Episode, We Chat About: The moment everything changed How a simple pre-pregnancy blood test on Christmas Eve led to an ultrasound, an emergency CT scan and a shock kidney cancer diagnosis as a 33-year-old mum of four. Life after a radical nephrectomy What it was really like preparing for and recovering from major surgery, navigating fear as a parent, and processing her dad's previous cancer journey alongside her own. From "health-conscious" to low-tox obsessed How Jade moved from already being active and health-focused into a deeper audit of food, drinks, home products and clothing – including the activewear she was living in 99% of the time. The gap she couldn't unsee in the activewear market Why most "eco" or "bamboo" activewear options didn't cut it once she dug into how fabrics are actually made, and how that research led to the first spark of Wild Body. Building truly size-inclusive activewear (not just saying it) The reality of: Custom size charts (instead of a size 8 stretching to an 18) Designing squat-proof pieces for all sizes, not just a size 6 model Stocking 10 sizes as a startup and pushing back when manufacturers and designers told her it would "eat her margins". Bringing people along for the journey (before she even had product) How she: Started posting about Wild Body months before launch Took her audience behind the scenes to China, fabric selection and failed samples Used vulnerability, education and storytelling instead of just "here's the product, buy now". Turning followers into a warm, ready-to-buy email list The simple early-access + email waitlist approach she used so that when launch day came, people weren't just "aware" – they were invested. Launch day feels (and what actually happened) The nerves, the "no one's going to buy" thoughts, the first cha-chings coming through, and what it meant for her kids and husband to see months of hard work pay off in real time. Community, not just commerce The recurring content pillars that now shape Wild Body's brand: "I got cancer at 33 and learnt this…" – weekly educational posts to empower others, not just sell leggings. Appreciation Mondays – encouraging people to thank and acknowledge those who showed up for them in hard moments. Giving back: why $2 from every order goes directly to Love Your Sister and precision cancer research. Marketing lessons from a first-time founder What Jade has learnt about: The different vibes between Instagram vs TikTok Showing up daily with organic content Navigating the world of Meta ads (and why agencies are obsessed with the volume of organic content she's already creating). Trusting your own vision (even when others don't see it yet) From choosing unexpected brand colours and a lavender farm photoshoot, to ignoring "it won't work" on sizing — how Jade is learning to back herself and build a brand that feels like her, not a copy-paste of everyone else. Links & Resources Connect with Jade & Wild Body Visit Wild Body Follow Wild Body Charity Mentioned Love Your Sister – precision cancer research: https://www.loveyoursister.org/

In this episode, Ashley interviews Jada, a business mentor and live launch specialist focused on helping service-based women grow their online offers. Jada shares her extensive experience in live launching, emphasizing the importance of creating easeful and profitable launch strategies. The discussion covers the significance of repeating and refining launch strategies, understanding and tracking important data, and aligning launches with business goals. Jada highlights the emotional journey of launching and offers insights into maintaining energy and motivation. She also provides practical advice on personalising launch strategies and leveraging data to make informed decisions. The episode concludes with resources for listeners to improve their launch strategies and engage with Jada for personalised support. Follow Jada on Instagram: https://www.instagram.com/jada.businessmentor/ FREE GUIDE: Secrets to a High-Converting Launch Event Guide FREE ESSENTIAL LAUNCH DATA TRACKER - Reveal what's working, what's not, and where to focus to elevate your next launch with greater ease and success. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn't go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating motherhood and loss to rethinking my offers and reigniting ideas I'd tucked away for years, this chat is an honest look at what happens when you stop trying to "do it all" and start creating space for what truly lights you up. If you've ever felt like you're juggling too much, questioning your next move, or wondering what's next for your business… this one's for you. ✨ Listen in for: • Lessons from a launch that flopped — and why that's okay • How creating space can spark your best ideas • What simplicity and alignment look like in real life • The reminder that you don't have to wait for the "new year" to start again If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

META just rolled out its Andromeda update, and it's a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI). We'll dive into: ✨ What META's Andromeda update really does behind the scenes. ✨ Why creative diversity is now the single most important lever in your campaigns. ✨ Practical ways to test and refresh your ad creative without burning out. ✨ Real client examples of what's working (and what isn't) right now in ads. This episode is packed with insights for agency owners, course creators, and e-commerce brands who want to stay ahead of the curve. Because let's be real: one image and one campaign just isn't going to cut it anymore. 👉 Plus, a quick reminder: this episode is brought to you by The Conversion Club, my monthly membership where I teach you the Convert Method framework. Inside, we cover everything from ads, funnels, emails, and nurture sequences, to tracking what's really working. Want to join us? You'll find the link in the show notes. Hit play and let's chat about how to pivot with META's changes, so your campaigns keep winning. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine's helped hundreds of women in business rewire the way they think, sell and show up — and today she's breaking down why impostor syndrome keeps coming back even as you grow (and why that's actually a good thing). We're diving into: How impostor syndrome actually protects you, and why it's time to stop fearing it Why high-achieving women feel it the most Practical ways to shift your mindset and show up even when you're doubting yourself The power of using fear as a growth tool Why your inner critic is not the truth (and what to do instead) We also chat about Christine's #1 best-selling book Turn Impostor Syndrome Into Your Superpower — a must-read if you're ready to stop second-guessing and start owning your brilliance. Whether you're just getting started or you've been in business for years, this one will give you the mindset refresh you didn't know you needed. Links & Resources: Find Christine on Instagram: @christinecorcoran_coach Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower (Amazon, Booktopia & more) Learn more at: christinecorcoran.com.au

Big changes are coming to Meta Ads, and if you're running Facebook or Instagram campaigns, you need to know what's happening! In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta's platforms: No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control? Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses? You can still turn Advantage+ "off" with customisations – Learn how to tweak your campaigns to maintain control where it matters most. Opportunity Score is back! – Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently. What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness. Don't miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We'll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what's changing in Meta's ad targeting ✅ How Advantage+ Shopping campaigns can streamline your e-commerce strategy ✅ Best practices to maximize results while trusting Meta's AI ✅ Who benefits the most—and who needs to rethink their approach Whether you're an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Meta's AI-powered advertising shift. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Life, Business & Becoming a Mum – My Journey Over the Past 15 Months Welcome back to the podcast! After a bit of a break, I'm so excited to jump back into recording and connecting with you all. In this episode, I'm getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows of juggling motherhood and running a business. From sleepless nights to finding balance, I reflect on the past 15 months, including: How I prepared my business for maternity leave. The surprising challenges of working while becoming a Mum. The tough decision to pause my membership program in 2024. Embracing self-care rituals and leaning on support systems to get through. I also share what's ahead for 2025! From new daycare routines (hello, 2 days of focus time!) to exciting shifts in the business, including more work in Meta ads and supporting VAs, OBMs, and course creators—there's a lot to look forward to this year. Thank you for being part of this journey, and for your ongoing support. I'd love to hear what you'd like to see more of on the podcast this year—send me your thoughts or let me know if you'd like to be a guest! Tune in to catch up, reflect, and step into this exciting new chapter together. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike. Key takeaways: How her first business lead to burnout Transitioning from service-based business to product based business From re-usable coffee cups to creating the world's first truly sustainable hair ties How Jessie is now supporting businesses with her Circular Economy Assessment to become more sustainable Instagram: https://www.instagram.com/ecoocean.living/ Link to assessment tool - https://ecooceanhair.com.au/pages/circulareconomyassessment Contact is this email - jessie@evercircle.au

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time. The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago. Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x more impactful than influencer content when making a purchase decision. Key takeaways from this episode: The disappointing reality of working with influencers Showcasing products through UGC Using UGC in paid ad campaigns and organic strategies Using UGC for long-term collaborations Including UGC video on product pages Links mentioned: Foreplay - Swipe files for inspiration from other brands Follow MADE. Marketing If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails. Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations. I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail. Key Takeaways from the episode: Starting out at local markets Sourcing manufacturers Building a community Using upsells & bundles Opening a shop front Receive $10 off your first order: https://www.personail.com/ Follow Instagram: https://www.instagram.com/itspersonail/ If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you. I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads. This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently. www.ashleybostonhq.com/membership If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life. And... Love being you. She is the creator & host of the Money Mindful podcast, with over 100,000 downloads! The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing. She works exclusively and privately with women in her 1:1 coaching program. She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe. Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet. In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family. Website: Meaghanjsmith.au Instagram: @meaghanjsmith Facebook: @moneymindfulpodcast

In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy. Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch. Key Episode Takeaways: Launching with a masterclass Planning out content in advance Making time to prioritise myself and rest Why you should complete a launch debrief Surrounding yourself with a mentor or support duirng launch If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x