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By ASI Advertising Specialty Institute
Advertising Specialty Institute
Podcast

Advertising Specialty Institute

By ASI
596
0

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

596
0

Branding Together: Opportunities (and Limitations) of AI in Print & Promo

Episode in Advertising Specialty Institute
Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.
Business and industry 3 days
0
0
5
49:16

Promo Insiders: Playing the Long Game with Counselor’s 2026 Supplier Salesperson of the Year

Episode in Advertising Specialty Institute
Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo industry.
Business and industry 4 days
0
0
7
07:16

Promo Insiders: Winning Advice from Matt Kirsh, Counselor Distributor Salesperson of the Year

Episode in Advertising Specialty Institute
The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a trusted partner for Fortune 500 companies.
Business and industry 1 week
0
0
5
11:15

Promo Insiders: What ASI’s 2026 Ad Impressions Study Revealed About the International Market

Episode in Advertising Specialty Institute
ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.
Business and industry 1 week
0
0
7
30:56

Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success

Episode in Advertising Specialty Institute
Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overall marketing strategy. On today’s podcast, Lizz Riedy, content marketing specialist at STAHLS' (asi/88984) explains how to speak to that need and how to adopt the “merchandiser mindset” needed to secure orders. Spoiler alert: It’s a lot easier than you think.
Business and industry 1 week
0
0
6
23:40

Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal

Episode in Advertising Specialty Institute
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.
Business and industry 2 weeks
0
0
5
42:04

Promo Insiders: How To Build a Brand with Lisa Hu of Lux & Nyx

Episode in Advertising Specialty Institute
Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by women, for women.
Business and industry 1 month
0
0
6
30:45

Branding Together: How Creative Merch & Sales Strategies Shape Future of Print & Promo

Episode in Advertising Specialty Institute
Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.
Business and industry 1 month
0
0
5
01:13:00

Convergence Corner: Dave Sarro on Strategy Changes & Modernization

Episode in Advertising Specialty Institute
The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age
Business and industry 1 month
0
0
5
18:05

Promo Insiders: Key Findings from ASI’s 2026 Canadian Ad Impressions Study

Episode in Advertising Specialty Institute
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss three important takeaways from the new data and what it means for promo companies doing business in Canada.
Business and industry 1 month
0
0
7
10:49

Promo Insiders: What’s Next At Fully Promoted

Episode in Advertising Specialty Institute
Walter Miska, new brand president of Counselor Top 40 distributor Fully Promoted (asi/384000) and Andrew Titus, president of United Franchise Group (UFG), discuss their vision for the franchise following some key leadership shakeups.
Business and industry 1 month
0
0
7
10:58

Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty

Episode in Advertising Specialty Institute
Dilip Bhavnani, chief operating officer at Counselor Top 40 supplier Sunscope, discusses the War in Iran and its impact on promo.
Business and industry 1 month
0
0
5
12:21

How to Build a Best Place to Work

Episode in Advertising Specialty Institute
Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.
Business and industry 1 month
0
0
7
27:25

Convergence Corner: Thea Rodrigue and RED Swag Turned a Meeting Into an Opportunity for Fun

Episode in Advertising Specialty Institute
The CEO of Red Swag made what could've been a dull job something memorable using print and promo.
Business and industry 1 month
0
0
7
13:22

Promo Insiders: Navigating Industry Shifts

Episode in Advertising Specialty Institute
Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.
Business and industry 2 months
0
0
5
13:03

Branding Together: How Small Sustainability Changes Can Have a Big Impact

Episode in Advertising Specialty Institute
Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.
Business and industry 2 months
0
0
5
50:31

Convergence Corner: Jill Spencer on Closing the Gaps for Customers

Episode in Advertising Specialty Institute
The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
Business and industry 2 months
0
0
7
11:42

ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future

Episode in Advertising Specialty Institute
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
Business and industry 2 months
0
0
7
31:22

Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study

Episode in Advertising Specialty Institute
ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the continued effectiveness and impact of promotional products.
Business and industry 2 months
0
0
5
21:28

Diving Into the ASI/PPAI Carbon Impact Study & What Comes Next

Episode in Advertising Specialty Institute
Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study that measures promo’s carbon impact against other advertising mediums and discuss what the industry must do to keep the positive momentum going.
Business and industry 2 months
0
0
5
22:14
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