Aichaku | John Maeda – Design
Aichaku (ahy-chaw-koo) is the Japanese term for the sense of attachment one can feel for an artifact. When written by its two kanji characters, you can see that the first character means “love” and the second one means “fit.” “Love-fit” describes a deeper kind of emotional attachment that a person can feel for an object. It is a kind of symbiotic love for an object that deserves affection not for just what it does, but for what it is. And that is what Design is often mostly about.
Aichaku (ahy-chaw-koo) is the Japanese term for the sense of attachment one can feel for an artifact. When written by its two kanji characters, you can see that the first character means “love” and the second one means “fit.” “Love-fit” describes a deeper kind of emotional attachment that a person can feel for an object. It is a kind of symbiotic love for an object that deserves affection not for just what it does, but for what it is. And that is what Design is often mostly about.
S1 E4 of Aichaku Podcast / Craig Kanarick × John Maeda
S1 E3 of Aichaku Podcast / Design in Tech Report 2019 at SXSW
S1 E2 of Aichaku Podcast / Design in Tech Report 2019 at SXSW by John Maeda
S1 E2 of Aichaku Podcast / 2015 Design In Tech Event in Silicon Valley
S1 E1 of Aichaku Podcast / Jamie Myrold × John Maeda
S1 E0 of Aichaku Podcast / Diego Rodriguez × John Maeda
